The importance of staying socially active during lockdown

Updated: Nov 11, 2020

There are so many different opinions to social media, but during these challenging times it really has become the best solution for local businesses to connect with their community. Lots of small businesses who dismissed it as a form of marketing in the past had a change of heart, as they closed their doors in the first lockdown and it became the only access they had to the outside world.

Whether you have had to close again for lockdown 2, trading online or lucky enough to remain open, social media has become the first choice to get important messages out. Whether its a new way of working, special offers, stock available in the run up to Christmas or simply to remind your community what is on their doorstep, we have detailed some useful hints on staying active and how this can benefit your business.

Temporarily Closed

While stepping through your shop door is not allowed, there are still many reasons to give your social a boost with posts.

Whilst people are stuck at home, it's not a surprise that there has been a reported increase in usage on social media platforms.

As a business this gives you a great opportunity to be seen by more people than ever before. Regular posts help you drive awareness, attract new customers and give you a great start on footfall for when you reopen.

It's also a great tool to keep your customers updated and engaged. Your business doors may be closed but your virtual door remains wide open. Post to lift spirits, give your community a flavour of what you offer or just to stay connected.

It's also a great way to sell! Offer products you have, ready for Christmas, or why not offer vouchers that your community can spend with you when it is safe to do so. Offer a click and collect service by posting products online with an option to purchase - this can be from a shop on your website or a simple email to order.

Open for Business

Use your social platforms to remind everyone that you are open. It's a great idea to update on opening hours and restrictions in place when they visit you, to help your customers feel safe.

Things are changing often and having a real-time source to keep your community updated is like gold dust. It will help to manage expectations when they visit you and reduce any questions and concerns.

With the challenges & restrictions in place for businesses, giving your social media the attention it needs can be a struggle. We look after many small businesses in the area already and help you concentrate on the day-to-day - while our fingers do your talking.

Email us for more information on the services we offer and let us take some of the stress off running your business.

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