Protect Your Passw0rd

Neighbourhood Watch responds to worrying findings about attitudes to cybersecurity with new

PROTECT YOUR Pa$$W0rD campaign.

With a staggering 1 in 5 people reporting to be a victim of cybercrime it is no surprise that over a

third (34%) of people say they’re more concerned about cybercrime than physical crime.* With

Covid-19 national restrictions now in place an increasing number of people are more reliant than

ever before on using online devices in our daily lives. It has never been more important to look after

our security online as much as offline.

John Hayward -Cripps, CEO of Neighbourhood Watch Network says “You wouldn’t leave your front door open when you leave your house for criminals to walk right in. Having weak passwords is like leaving your digital front door open for cybercriminals to steal all your personal data and images. But just as there are easy steps we can take to keep our homes secure, there are also easy steps we can take today to keep our lives online secure.”

Neighbourhood Watch entered the cyber world with their Cyberhood Watch partnership with Avast in 2019. With the sea of confusing advice out there around cybersecurity, Neighbourhood Watch’s new Protect your Pa$$W0rD campaign aims to cut through the noise and focus on 3 simple, quick steps anyone can take today to help improve their online security. Their fresh, thumb-stopping social campaign is aimed at the overwhelmed and the complacent alike.

The campaign targets two different audiences based on their attitude to online security and how to

overcome their respective hurdles. Audiences are directed to where they are

presented with three easy steps to better online protection:

The first audience the campaign targets are those that may feel overwhelmed with ever changing

password advice, not knowing where to start. The content will reassure them that they are not alone

and direct them through each of the 3 simple steps.

The second audience focuses on those that feel that it won’t happen to them and may be delaying

what they see as too much hassle to beef up their online security. The content aims to shock them

into action, demonstrating how prevalent cybercrime is even amongst young people. They are

directed through the simple steps, showing how quick the process can be.

John Hayward -Cripps, CEO of Neighbourhood Watch Network continues “We want to simplify the confusion surrounding online security and show how quick and easy it can be, so people feel

empowered to act and seek support without embarrassment. As a well established, hyper-local and

trusted community-based charity, we are also asking people to proactively support their neighbours

and friends by sharing these 3 simple actions with a least 3 others.”

Neighbourhood Watch worked with award winning design agency TMW Unlimited to create the

campaign utilising their iconic yellow and black colours, whilst delivering a contemporary look and

feel with bold, eye-catching animations that have a simple message.

In these changing times Neighbourhood Watch is working to keep our communities safe both

digitally and physically.

And the first easy step? Protect your email Pa$$W0rD!

Belonging to Neighbourhood Watch has many benefits - find out more here

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