Morrisons introduces new measures aimed at helping vulnerable and elderly during crisis

Dedicated telesales service launched  for customers who can’t visit stores.



  • Customers can order a delivery to their doorstep from a list of 47 essential items

  • Vulnerable customers offered assistance with extra staff that ‘love to help’

Morrisons is today announcing a new dedicated telesales shopping service aimed specifically at helping to ensure vulnerable and elderly people can get the groceries they need.


Customers who wish to place an order should phone 0345 611 6111 and select option five. 


It is one of a number of measures that are being introduced in response to the Coronavirus pandemic to ensure that no customer gets left behind. Morrisons has received many calls from customers who are self isolating, elderly, vulnerable and not able to visit a shop. Some have little food in their store cupboard and are worried about how they will stock up when demand for home deliveries has been high. Some have never used online ordering. 


These customers will be able to place orders with Morrisons over the phone and the delivery will be made the following day by a store colleague from their local store, often the store’s Community Champion, who is tasked with helping the community.


They can: 

  • Choose from a ‘takeaway’ menu of 47 essential groceries with options including milk, butter, eggs, potatoes, pasta, bananas, cornflakes and flour

  • Pay for delivery on their doorstep via a mobile chip and pin device

  • Refuse an item on delivery should they wish to do so but every effort will be made to match the customers’ specific preferences.

David Potts, Morrisons Chief Executive said: "We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from a familiar face at Morrisons.  This new telephone service will ensure that more people who can’t leave their home to go shopping will be able to get a delivery.” 


Additionally, the Morrisons Community Champions will be identifying customers who need support and offering it on a postcard through their door. Customers will be able to ring them directly if they need their shopping delivered.


Those vulnerable and elderly customers who do come to stores will also be offered a helping hand from colleagues wearing ‘love to help’ t-shirts. 


To help support this new service, Morrisons has invested in a van for every one of its 494 stores so that colleagues can drop the shopping off on a customer’s doorstep.


Morrisons is already helping elderly and vulnerable people by expanding its home delivery service and making more slots available to customers both through Morrisons.com and the Morrisons Store on Amazon Prime Now.  It is also rolling out rolling out food boxes and has partnered up with Deliveroo to allow customers to order from a range of essentials delivered to their door by a Deliveroo rider on the same day. 


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