Awards - Get Involved!

The Yorkshire Choice Awards was founded by Joanne Maltby and Melanie Malcolm who saw an opportunity to recognise and raise the awareness of local people and independent businesses that are inspirational in their own way or in the markets they serve.


The Awards demonstrate that through adversity and courage, light can shine through in so many different ways and give the deserving nominees, finalists, and winners the exposure they truly deserve.


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Sponsorship & your business

Why should you do it?

Supporting a good cause not only provides businesses with convenient advertising, but it also creates positive publicity that encourages potential customers to choose your business over not-so-generous competitors.

The coolest part is that you don't need a big budget to make a big sponsorship splash. Whether you have thousands to give or just your time, sponsorship marketing can boost your small business.

Here's just a couple of reasons you should sponsor:

1. Drive Sales

Depending on the type of sponsorship you choose, your business can boost sales with a strategic marketing strategy. By selecting the right recipient and delivering effective promotional messages, your business can convert your recipient's supporters into your own customers.

2. Distinguish Your Business Above Competitors

Your competitors' products and/or services may be just as great as yours, but if your business shows an ethical commitment to the community as a whole, you can bet potential customers will take that into consideration. Whether or not customers consciously make purchasing decisions based on ethics, people generally gravitate towards companies that care.

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Why should I enter?

Get involved, you never know...

No matter what the size of your business you can enter a business award. Deciding what awards to enter could be challenging but it’s important to weigh up the time and effort it would take to enter against the potential gains.

Remember, it’s not just the winning that counts, here is just two other benefits it can bring!

1. Free Marketing

Business awards can be an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure and update your marketing materials with the award logo including business cards, website, literature, email, and sales material. Awards celebrate hard work and success and are great PR opportunities. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts, finding new supply channels, and breaking into new markets.

2. Increased Credibility

A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It can also help with relationships with suppliers. It’s a great way of differentiating your company from competitors and will send out positive signals to customers.